Reprinted from
:
Niche Notebook
Finishing Company Is on Call for Fashion Emergencies
By Andrea Bermudez
Senior
reporter

Meeting Deadlines:
Barry
Forman and Robin Dunstan "fix"
garments for businesses who are in a jam.
|
It's no different than any ER across the country. In fact, the daily chain of events at Santa Fe Finishing is almost identical. First, a frantic call requesting immediate assistance is received; then the patient is rushed into surgery; and finally, the patient, who is now fixed, is released. The only difference at this Los Angeles-based plant is that the patients are usually huge lots of clothing from some of the largest names in apparel; most arrive from overseas factories with some production defect and a ship date of yesterday. Manufacturers opt to send their garments to companies like Santa Fe Finishing when there is no time to send the garments back to their overseas factories or to their local production facilities. Santa Fe Finishing does everything from changing the wrong-color buttons and trimming garments to pressing and adding flasher tags. And Services such as those provided by Santa Fe Finishing are becoming more important because more apparel production is being taken overseas, according to co-owner Barry Forman. "I describe our business as an emergency room because we fix things when there is little time available—and you can also schedule us to do the things you don't want to do in-house," said Forman. In fact, some of the biggest manufacturing names in local apparel (Guess? Inc. is one) are just a speed-dial number away. Forman said he got the idea to buy the 16-year-old company (which he co-owns with partner Robin Dunstan) when he was manufacturing a private missy/sportswear label, Deborah Barry; he said the company faced similar last-minute situations, but at the time his options were limited. Forman had a private label order for thousands of garments, but the retailer folded right before the apparel was scheduled to ship. Rather than trash the garments, he sought a company with services similar to Santa Fe's and had them change the labels for 25 cents per garment, making it possible to re-sell the garments to other retailers. Problem solved. "There used to be no reason for this sort of thing because we all used to have our own factories in the city," Forman explained. "These garments were made in the U.A.E. [United Arab Emirates] with a sewing defect. Now, you're not going to send these back all the way to the U.A.E. to get repaired because there's no time." Working under quick turn-around times—up to a couple thousand garments each day—is something the former manufacturer relies on to keep business moving. 'I'm an ex-manufacturer so I understand what manufacturers need," said Forman. "I understand the time frame they work in, the problems they run into, the cost constraints they're under. I understand the quality they require. This has been my life since I was 24 years old." The company has between 80 and 110 employees and has recently added a second shift to handle |
Santa Fe's clientele has also expanded as a result of the apparel industry becoming more global, Forman said. "I exist because the garment manufacturer is going to need me," he said. "If factories were perfect, there would be no reason for this company to exist. [Fortunately], apparel is an imperfect business."
|